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Super Bowl 2010 Ad Winners
In what is becoming an annual event, Sands Research announced the “winning” commercials for Super Bowl 2010 as determined by their neuromarketing analysis. Volkswagen emerged as #1, well ahead of the...
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The Power of Text
What makes an engaging television commercial? If you think visual and auditory appeal – action, sound, music, people, color, etc. – you would usually be correct. Ditto for high production values. An...
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Brain Movies: Top 5 Super Bowl Ads
Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys...
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Who Won the Best Ad of Super Bowl?
This links tells you what the Twitter reaction was to the ads. This link lets you watch them all. This is what Hulu thought were the winners and losers. Overall Most Liked Ads 1. Volkswagen: The Force...
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Yeah, Groupon Sucks
The extraordinarily successful group discounter Groupon succeeded in offending pretty much everybody with its Super Bowl ads, which spoofed worthy causes (for instance, actor Tim Hutton bemoaned the...
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Groupon Misses the Point
So daily deals site Groupon has been forced to make a cut of its own, removing all the Super Bowl campaign adverts which featured celebrities talking about cultural issues whilst enjoying discounted...
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Why Super Bowl Ads Suck
I know, they’re funny, and ads with animals and/or kids can't lose. Last night was a ritual for some of us to judge and compare the commercials during a football game that we otherwise wouldn’t have...
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The Super Bowl’s Intended Receivers
Super Bowl advertisers could learn a thing or two from Eli Manning.The Giants’ quarterback threw some crisp, clean passes in Sunday’s Super Bowl because he was crystal clear about who the intended...
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Think of Ads as Movie Trailers
brand as business bit: Here’s a quick add to my previous critiqueof this year’s Super Bowl commercials. Making a Super Bowl ad involves a level of innovation, strategy, and skill that rivals what goes...
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This Superbowl Will Be a Moment of Truth for "Real-Time"
“Real-time marketing”—just uttering the phrase evokes images of hastily photo-shopped images and ham fisted attempts to join online conversations. The stakes can be high—last week’s big winner in the...
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